The Altman Brothers / Beverly Hills, CA - Office Opening Party

Flagship retail on the famed Robertson Boulevard next to the Ivy. I could see the klieg lights in the distant background as I was driving up. When I pulled up, the signage was Hollywood prominent but subtle in a Retro-Modern design. The design inspiration was from the Scottish Museum of Modern Design and its signage program. Below was a lined out red carpet in front of a 60’ street art canvas wall painted by world-famous MOMA artist Gregory Siff. A paparazzi wall of scale and storyline #LADreamWall. It was busy, security personal at the front door, and the party was inside, and I’m the guy that put this together. Bravo TV is filming Million Dollar Listing, and you have Howard Lorber, Chairman. Scott Durkin, President, and Stephen Kotler CEO inside. Josh, Matt, and Heather celebrating an idea that started 18 months ago, which was to give the Altman’s flagship retail store.

Congratulations guys!